Client: Smart Coffee
Product: Smart Calm – Ashwagandha-Infused Functional Coffee
Focus: Stress relief, adaptogenic support, Indian-origin sourcing, clean formulation
Overview
Smart Coffee Solutions partnered with ethical farms in Odisha, India to develop a unique, wellness-forward coffee blend that leverages the calming effects of Ashwagandha, one of Ayurveda’s most powerful adaptogens. The goal: to create a daily-use product that reduces stress and anxiety without compromising flavor, functionality, or traceability.
Through Smart Coffee’s proprietary formulation process, Smart Calm was born — a smooth, medium-roast coffee that delivers both clarity and calm in one balanced brew.
Product Profile: Smart Calm
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Base: Single-origin Arabica coffee from Odisha’s tribal cooperatives
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Function: Infused with organic, full-spectrum Ashwagandha root extract
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Form: Available in ground, instant, and pod versions
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Flavor: Smooth, slightly earthy profile with mild adaptogenic undertones
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Free from: Artificial flavors, additives, or sweeteners
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Certification: Non-GMO, lab-tested for potency and safety
Project Objectives
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Integrate Ashwagandha Without Overpowering the Coffee Experience
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Source All Ingredients Locally from Odisha for Regional Impact
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Preserve Active Compounds During Roasting and Brewing
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Support Clean Labeling and Wellness-Focused Branding
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Enable Ingredient Traceability for Supply Chain Transparency
Challenges
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Ashwagandha has a distinct earthy bitterness that can overpower delicate coffee notes
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Heat during roasting risks degrading key adaptogenic compounds
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Supply chain management in remote Odisha regions required additional coordination
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Maintaining a clean, stable powder formulation for both ground and instant formats
Our Approach
1. Sourcing Direct from Odisha
We partnered with certified organic farms in Koraput and Kandhamal, ensuring high-potency Ashwagandha and Arabica beans with minimal environmental impact.
2. Formulation & Flavor Optimization
We used encapsulated Ashwagandha root extract to preserve adaptogenic properties while softening bitterness. Blending with medium-roast profiles allowed for smoother flavor absorption.
3. Lab-Backed Nutrient Testing
Each serving delivers a clinically relevant dose of Ashwagandha (250–400 mg) without compromising flavor or solubility.
4. Blockchain Traceability Integration
We implemented a QR code system that allows consumers to view the origin, processing, lab testing, and batch history of both the coffee and Ashwagandha — directly from the farms of Odisha.
Results
✅ 95% Consumer Approval Rating for Flavor
Taste testers rated Smart Calm as smooth, grounding, and ideal for morning or evening routines.
✅ Proven Adaptogenic Benefit
User feedback indicated reduced stress and improved mood within 7–10 days of daily use.
✅ Strong Retail Demand
Smart Calm has already launched in select wellness stores and online platforms, with repeat orders from both lifestyle and ayurvedic consumers.
✅ Traceable, Ethical Supply Chain
Blockchain-backed sourcing from Odisha farms offered unique storytelling and transparency that resonated with conscious consumers.
Conclusion
Smart Calm is a shining example of what happens when heritage botanicals meet modern formulation science. With its Indian-origin ingredients, clinically supported functionality, and clean-label integrity, Smart Calm redefines how wellness coffee can support both people and place.
📩 Interested in building your own functional coffee using ancient botanicals like Ashwagandha?
Contact Smart Coffee Solutions to begin your next formulation journey.
